Marketing Execution

Digital in today’s world is more than just a buzzword. It’s an opportunity to reach a wider target audience and drive deeper engagement with your current audience.

Think bigger than a social media page. Creating a digital experience means creating a cohesive connection between each necessary platform needed for your business to reach customers in a digital-focused atmosphere. LMB Consulting has the experience to evaluate digital platforms and create a plan that best delivers your brand objectives.

What’s the equation for a digital experience? An example could include your website + social media platforms + video sharing platforms + email marketing + anything new = your digital plan.

Want to see it at work? Check out the examples below.

Iowa foundation for Agricultural Advancement

The Iowa Foundation for Agriculture Advancement supports youth through financial support to ensure the future of the agriculture industry.

Experience offered:

  • Led the review and launch of a new web platform that delivered materials needed for customers to succeed, all with a click of a button

  • Evaluated the approach to all social media platforms and created a consistent plan to connect with donors and supporters of the organization

  • Offered in-person support and team management

Pig improvement company

PIC is a global company that leads the industry in swine genetics. Along with genetic sales, technical service resources are just as important to customers.

Experience offered:

  • Led the review and launch of a new web platform that delivered materials needed for customers to succeed, all with a click of a button

  • Evaluated the approach to all social media platforms and filled in the gap of video, launching a YouTube page complete with new videos uploaded on a set frequency

  • Implemented a series of webinars targeted at various audiences to share recent updates or provide resources through a digital reach

Iowa Feeding Programs

When the pandemic hit, farmers were left without a market for their animals and families were struggling to put food on the table. The Iowa Feed Programs were created to offer support to all Iowans.

Experience offered:

  • Created a strong and recognizable brand, complete with a logo, media kit, and graphics that could evolve as the campaign expanded

  • Built a media kit and social media campaign to share with campaign partners, allowing for a greater reach

  • Pitched local and national media, coordinated interviews with the campaign spokespeople and sent press releases, driving campaign support

Love Lexi blog

A personal blog focused on offering tips and tricks to young women. The lifestyle blog connects the digital channels that best reach the targeted audience

Experience offered:

  • Creates blog content directed to young women, covering the topics of life tips, travel suggestions, and relevant stories

  • Utilizes Instagram, Facebook, and TikTok to reach the blog audience

  • Implemented an email platform for subscribers to receive the latest news, straight in their inbox, for a better following experience

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Let’s talk shop! See how LMB Consulting can impact your business.